Brand management requires company-wide compliance — and great brand management tools

A brand is recognized by its logo, brand fonts, and brand colors, but those design choices alone don’t make up the whole brand. Your company’s personality, its product offerings, its voice and tone, its packaging, and its social media presence all contribute just as much to your brand’s success. Incorporating unique elements like a custom box mockup or paper bag mockup can further distinguish your brand's packaging, adding another layer to your overall identity. The goal of the brand decisions you make are to create a personality and relay a set of values that resonate with your target audience. Trying to appeal to every person on the planet won’t work, so making bold design decisions and taking calculated risks when it comes to building your brand and values can help you grow your business among your target audience. Defining your brand’s core values and personality is an important early stage of the brand creation process. Learn how to make these important brand choices with our video below: WATCH: How to define your core brand values and personality. Digital brand management is a system for managing digital brand assets, monitoring online brand reputation, and building a brand community. Digital brand strategies should be centered around your target audience, and create an emotional connection that drives brand awareness. Managing a brand online can include: Creating valuable content for your audience Improving the customer experience with helpful technology Using design and asset management tools, or project management software Incorporating search engine optimization (SEO) and branded keyword research in marketing campaigns